This Elective Group is intended to provide some marketing to non-commerce students and to increase familiarity with current marketing principles and practices.
Credits required: 15
| MARK 2013 | Introduction to Marketing · |
| MARK 4023 | Marketing Research · |
| MARK 4053 | Consumer Behaviour · |
| MARK 4533 | Advertising |
| MARK 4543 | Personal Selling and Sales Management |
| MARK 4553 | Direct-Response Marketing |
| MARK 4603 | Integrated Marketing Communications |
| MARK 4633 | Retailing |
| MARK 4803 | Customer Service Excellence |
| MARK 4853 | Business-to-Business Marketing |
| MARK 4863 | Product Strategy and Innovation |
· Required courses.
Page Title: Marketing - Concordia University - Montreal, Quebec, Canada
Page URL:http://artsandscience.concordia.ca/departmentsandcolleges/interdisciplinary...index.php
Date Printed: Thu May 17, 2012
